Technology has gone far ahead that even a lot of architects who work in ArchiCad or SketchUp might be doing 3d visualization themselves only use render engines to provide in these programs. 10 years ago when the architects were needed to approve the material or geometry of architecture they had been ordering visualization in the other studio but now for this stage of approval, they don`t need this because they may do it themselves.
But why does 3d visualization order in the studio if an architect has their tools for this? Yes, for the easy task like approval materials will enough internal render engine but this won`t enough for photographic render of architecture which needs for presentation or advertising purpose.
Studio of 3d visualization comes to the rescue because they have the capacity and essential skills for implementation of any task in 3d rendering of the architectural project and of course, the main purpose isn`t to do a simple render but make a photorealistic visualization of architecture in a real space.
Photorealistic 3d visualization allows make a gorgeous presentation and also appear good advertising material in the future sales of real estate. At this moment this is the main reason for order realistic visualization because internal tools of architectural programs do not allow high-quality visualization of the project.
Whenever we communicated with our customers they answered that the project with quality visualization got more attention and sympathy from people at the architectural competition and tenders. Of course, in the background of competitors, your project gets more attention from the potential buyers of real estate, and this means developers increase the chance to sell.
We can conclude that 3d visualization is not only a nice picture but an excellent tool for sales and presentation of any architectural project.